BPG Group has over 220 team members representing 29 countries and is made up of specialist Strategic Business Unit covering the disciplines of advertising, activation, public relations, branding and design, public advocacy, media asset management, healthcare marketing and digital marketing. The SBUs work together seamlessly to deliver game changing integrated marketing solutions for our clients and have been involved in some of the biggest marketing communications initiatives ever undertaken in the GCC & MENA region, including the Dubai Shopping Festival, Dubai Summer Surprises, the 15th Asian Games Doha 2006, launch of H&M, among others.
BPG is a member of the WPP Group, which is the world’s largest communications services group. WPP is made up of leading companies in the following areas:
Media Investment Management
Information, Insight & Consultancy
Public Relations & Public Affairs
Branding & Identity
Direct, Digital & Promotion
BPG consolidates directly into WPP in London. Not being part of a single vertical network, BPG has the strategic advantage of being able to pick and choose WPP network agencies to partner for project assignments outside our own GCC & MENA network, based on project fit, best practices, conflict management and chemistry. This leads to greater flexibility in joint venture formation across and beyond silos.
For more information on the WPP Group, please visit www.wpp.com
Media & Medium Agnostic Solutions
At BPG, we believe clients are looking for solutions, not services. The best solutions are those that tackle the true essence of a problem without any preconceived notions on the best way to arrive there. At BPG, our integrated approach of providing services inherently leads to agnostic solutions, from both a media and medium approach.
Integration is a key fundamental in how we deliver game-changing marketing solutions to our clients. The conventional approach is for clients to enlist the services of specialist vendors who provide separate solutions. The client then collates all the solutions and attempts to choose one that best serves their needs. It’s a process that leads to varying degrees of success.
The BPG Integrated practice is the other approach. It is based on the belief that the integration of talents and services within a single agency can lead to game-changing marketing solutions.
At BPG, we don’t just pay lip service to integration. It is in our DNA. We have built it into the very process of our business model. The blueprint for integration is the organisational structure we have developed based on Pods. The BPG Pods are individual units that include teams from disciplines in advertising, public relations, strategy, activation, branding & design, digital, and media. The single-minded focus of each Pod is to provide clients with game-changing marketing solutions with a single-window integrated approach to problem solving and solution delivery. This concept of a single brand team with cross-functional marketing acumen translates into immense value for clients who are looking for cost-effective and focused integrated solutions.
Our integrated model breaks down the walls of silo service delivery so that we are able to deliver true media and medium agnostic solutions. A client brief might call for a print ad, but our media agnostic approach might possibly discover that a social media engagement idea might achieve the desired results. The client might request a press conference, but maybe an activation initiative through different media channels might be able to help them reach their audience more effectively.
Another part of the integrated process at BPG is how we tackle client challenges. Our strategic and creative thinking starts with a proprietary process that we call the 4i Thought Kit.
The 4i Thought Kit
The process for solving any problem is well and truly universal. Firstly, understand the problem. Then, re-frame the problem. Next, develop a set of hypothetical solutions. Test the solutions and implement the best one. Finally, constantly fine-tune the solution on the basis of feedback. This is how business works. And this is the crux of 4i. The process is discipline and medium agnostic while deploying best-in-class tools and methodologies to develop solutions that work. Here’s a quick glance at 4i.
Stage 1 is Inquiry or Problem Definition. Inquiry allows a problem to be broken down into a set of manageable sub-problems that suggest the solution.
Stage 2 is Insight or Strategy Definition. There are three tools we utilise for this stage, some of which are discipline specific. Insight Triangles are a tool to help frame the issues across three spectrums; business, brand and consumer & culture. The Brand Wheel is advertising focused and is a tool that that helps develop an ‘essence’ of the brand that is used for creative briefing. The Key Message House is a public relations tool for arriving at the key messages a company or organisation should communicate. The end result of these Stage 2 tools is a Media Agnostic Brief.
Stage 3 is Invention or Communication Development. In addition to the skill of our creative people, there are three tools to facilitate invention. Times, places and spaces. Engagement mapping. And story plotting. The output is the solution that we present to our clients.
Stage 4 is Implementation or Roll-out and Measurement. The objective is to not only deliver but also to measure effectiveness. And consequently, learn from the solution. We know this and we do it really well. It makes us sharper, and re-positions us with our clients.
A clearly articulated set of core values binds the Group together. The brand promise keeps us focused on what clients need most – taking great ideas and executing them brilliantly.Our Core Values
Game Changing Marketing Solutions
BPG Group places great importance on our ability to attract and retain the best possible talent in the market. With over 220 marketing communication professionals, specialists and technically skilled staff representing 29 nationalities, BPG is always looking for experienced people to join our organization.
Why work for BPG Group?
If you have the drive, passion, and exemplify our core value of ‘Can Do’, then BPG is interested in hearing from you. To send us your CV, please apply here.
Engineered by the BPG Group, WhatNext has been one of the region’s leading graduate training programs that began in early 2011. What traditionally would take months to acquire, is fast-tracked into a highly intensive six-week training program
Bates PanGulf LLC
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