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ABOUT US

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THE WPP GROUP

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OUR PROCESS

BPG Group, headquartered in Dubai, is one of the largest marketing solutions groups in the MENA region. We cater to a wide range of International, regional and local clients through our extensive network across the region; offices in Dubai, Abu Dhabi, Kuwait, Jeddah, Doha, Baghdad and Erbil; Associates in Amman, Bahrain, Cairo and Muscat; and Alliance Partners in Karachi, Tampa and London.

OUR DIFFERENTIATORS CONTRIBUTE TO OUR SUCCESS:

  • Experience: We have over 30 years history of creating and executing solutions for our clients. We have helped build global brands out of local initiatives over the last two decades
  • Track Record: We have a documented track record of recognised successes, which include local/regional market leaders in retail, government initiatives, financial services and real estate
  • Integration: We seamlessly deliver specialist and integrated solutions. Nearly half of our revenue comes through a single-window delivery of integrated programs

BPG Group has over 220 team members representing 29 countries and is made up of specialist Strategic Business Unit covering the disciplines of advertising, activation, public relations, branding and design, public advocacy, media asset management, healthcare marketing and digital marketing. The SBUs work together seamlessly to deliver game changing integrated marketing solutions for our clients and have been involved in some of the biggest marketing communications initiatives ever undertaken in the GCC & MENA region, including the Dubai Shopping Festival, Dubai Summer Surprises, the 15th Asian Games Doha 2006, launch of H&M, among others.

BPG is a member of the WPP Group, which is the world’s largest communications services group. WPP is made up of leading companies in the following areas:

Advertising
Media Investment Management
Information, Insight & Consultancy
Public Relations & Public Affairs
Branding & Identity
Healthcare Communication
Direct, Digital & Promotion
Relationship Marketing
Specialist Communications

BPG consolidates directly into WPP in London. Not being part of a single vertical network, BPG has the strategic advantage of being able to pick and choose WPP network agencies to partner for project assignments outside our own GCC & MENA network, based on project fit, best practices, conflict management and chemistry. This leads to greater flexibility in joint venture formation across and beyond silos.

For more information on the WPP Group, please visit www.wpp.com

Media & Medium Agnostic Solutions

At BPG, we believe clients are looking for solutions, not services. The best solutions are those that tackle the true essence of a problem without any preconceived notions on the best way to arrive there. At BPG, our integrated approach of providing services inherently leads to agnostic solutions, from both a media and medium approach.

Integration is a key fundamental in how we deliver game-changing marketing solutions to our clients. The conventional approach is for clients to enlist the services of specialist vendors who provide separate solutions. The client then collates all the solutions and attempts to choose one that best serves their needs. It’s a process that leads to varying degrees of success.

The BPG Integrated practice is the other approach. It is based on the belief that the integration of talents and services within a single agency can lead to game-changing marketing solutions.
At BPG, we don’t just pay lip service to integration. It is in our DNA. We have built it into the very process of our business model. The blueprint for integration is the organisational structure we have developed based on Pods. The BPG Pods are individual units that include teams from disciplines in advertising, public relations, strategy, activation, branding & design, digital, and media. The single-minded focus of each Pod is to provide clients with game-changing marketing solutions with a single-window integrated approach to problem solving and solution delivery. This concept of a single brand team with cross-functional marketing acumen translates into immense value for clients who are looking for cost-effective and focused integrated solutions.

Our integrated model breaks down the walls of silo service delivery so that we are able to deliver true media and medium agnostic solutions. A client brief might call for a print ad, but our media agnostic approach might possibly discover that a social media engagement idea might achieve the desired results. The client might request a press conference, but maybe an activation initiative through different media channels might be able to help them reach their audience more effectively.

Another part of the integrated process at BPG is how we tackle client challenges. Our strategic and creative thinking starts with a proprietary process that we call the 4i Thought Kit.

The 4i Thought Kit
The process for solving any problem is well and truly universal. Firstly, understand the problem. Then, re-frame the problem. Next, develop a set of hypothetical solutions. Test the solutions and implement the best one. Finally, constantly fine-tune the solution on the basis of feedback. This is how business works. And this is the crux of 4i. The process is discipline and medium agnostic while deploying best-in-class tools and methodologies to develop solutions that work. Here’s a quick glance at 4i.

Stage 1 is Inquiry or Problem Definition. Inquiry allows a problem to be broken down into a set of manageable sub-problems that suggest the solution.

Stage 2 is Insight or Strategy Definition. There are three tools we utilise for this stage, some of which are discipline specific. Insight Triangles are a tool to help frame the issues across three spectrums; business, brand and consumer & culture. The Brand Wheel is advertising focused and is a tool that that helps develop an ‘essence’ of the brand that is used for creative briefing. The Key Message House is a public relations tool for arriving at the key messages a company or organisation should communicate. The end result of these Stage 2 tools is a Media Agnostic Brief.

Stage 3 is Invention or Communication Development. In addition to the skill of our creative people, there are three tools to facilitate invention. Times, places and spaces. Engagement mapping. And story plotting. The output is the solution that we present to our clients.

Stage 4 is Implementation or Roll-out and Measurement. The objective is to not only deliver but also to measure effectiveness. And consequently, learn from the solution. We know this and we do it really well. It makes us sharper, and re-positions us with our clients.

4i thought kit

Our DNA

A clearly articulated set of core values binds the Group together. The brand promise keeps us focused on what clients need most – taking great ideas and executing them brilliantly.

Our Core Values
  • Can do
  • Collaboration
  • Ideas. Ideas. Ideas
  • Think Digital
  • Good is not Good Enough
Our Brand Promise

Game Changing Marketing Solutions

  • Abdulla Majed Al Ghurair
  • Toby Hoare
  • Laurence Mellman
  • Avishesha Bhojani

Abdulla Majed Al Ghurair

Chairman, BPG Group since 1985

Abdulla has been at the helm of BPG Group since his late father handed over the reins to him in 1985. A third generation member of a prominent business family, Abdulla brings an acute understanding of local culture and business acumen to the Group. Other companies he owns cover a broad spectrum of industries such as education, construction, manufacturing ceramic tiles and building materials, leasing & services, trading and food. He also serves on the boards of Majid Al Futtaim Properties and is the Chairman of Majid Al Futtaim Charity Foundation, Abdulla & Hamad Al Ghurair Investment LLC and Innoventures Educational Investments LLC.

Toby Hoare

Chairman and Chief Executive Officer of JWT Europe
Board member of BPG since 2000


Toby is the Chairman and Chief Executive Officer of JWT Europe, CEO of Team HSBC within WPP, and a board member of BPG Group. In his role at JWT, Toby oversees all the marketing services provided to HSBC by JWT and other WPP agencies across nearly 80 countries. Prior to this, Toby worked with Cordiant (before it was acquired by WPP in 2003) as Group Chairman of Bates for Europe, Middle East, India and Africa. Here Toby was responsible for re-engineering the agency both internally and externally. He achieved a number of major new business wins and was largely responsible for creating a new business ethos for Bates called the ‘Return on Imagination’ - delivering creativity and solutions in a focused and imaginative manner that brought major returns for clients and their business.

Laurence Mellman

Chief Operating Officer, International
Specialist Communications, The United
Network and Red Cell Network
Board Director since 2013


Laurence has two separate roles at WPP. One element is the responsibility for management and oversight of WPP’s portfolio of International Specialist Communications businesses. Companies within this group are involved in disciplines such as advertising, sports marketing, advertising production, TV post-production, direct marketing and financial PR in a number of diverse geographies.

Laurence has undertaken a number of roles at WPP. At the parent company level he has previously had responsibility for managing the Group’s mergers and acquisitions activity in Europe, Africa and Asia and he has also had the role of Director of Special Projects where he undertook a number of roles directly for the Group CEO.

Laurence has a Degree in Commerce and Accounting from The University of Birmingham. He qualified as a Chartered Accountant with Price Waterhouse in London and subsequently joined WPP in 1996.

Avishesha Bhojani

Group Chief Executive Officer, BPG Group since 1991

Avi’s 32-year career spans Marketing Services, Media, Private Equity and Government sectors. At the helm of the BPG Network since 1991, Avi consolidates the Group’s interests across advertising, public advocacy, public relations, design, activation, media asset management and digital verticals, in the Middle East and North Africa regions. He has also successfully assisted in the conceptualisation and implementation of a number of key Dubai initiatives.

An Alumnus of the National Institute of Design, Ahmedabad and Indian Institute of Management, Bangalore, Avi also sits on the Board of Dubai Private Schools Group, PanIIM Alumni Network and the Advisory Board of Abu Dhabi Capital Management. Avi is also the Managing Director of Innoventures Education, the management company that operates Dubai International Academy and Raffles International Schools and Nurseries in Dubai. Avi’s personal interests span from evangelising start-ups, to helping execute innovative ideas and business models.
  • Avishesha Bhojani
  • Clark Williams
  • Nitin Puri
  • Nick Clements
  • Satish Mayya
  • Fiona Quinn
  • Kevin Hasler
  • AMIT RAJ
  • ARIF LADHABHOY
  • ASHRAF AL SHAKAH
  • FADI SIBAI
  • HAZEM EL ZAYAT
  • LESLIE JAMES
  • RICHARD NUGENT
  • SANKET JATAR
  • SUNEESH MENON

Avishesha Bhojani

Group Chief Executive Officer, BPG Group since 1991

Avi’s 32-year career spans Marketing Services, Media, Private Equity and Government sectors. At the helm of the BPG Network since 1991, Avi consolidates the Group’s interests across advertising, public advocacy, public relations, design, activation, media asset management and digital verticals, in the Middle East and North Africa regions. He has also successfully assisted in the conceptualisation and implementation of a number of key Dubai initiatives.

An Alumnus of the National Institute of Design, Ahmedabad and Indian Institute of Management, Bangalore, Avi also sits on the Board of Dubai Private Schools Group, PanIIM Alumni Network and the Advisory Board of Abu Dhabi Capital Management. Avi is also the Managing Director of Innoventures Education, the management company that operates Dubai International Academy and Raffles International Schools and Nurseries in Dubai. Avi’s personal interests span from evangelising start-ups, to helping execute innovative ideas and business models.

Clark Williams

Executive Director, BPG Group

Clark Williams is an Executive Directors of BPG Group, where he runs the operations of BPG Group’s offices in both Abu Dhabi and Doha, Qatar while also managing business development across the lower Gulf.

Clark began his advertising career 20 years ago as Client Services Director for Bates Saatchi & Saatchi in Romania, eventually becoming Managing Director of the Bates operation in that market. Prior to BPG, Clark headed up sales and marketing for an international engineering firm in the United States.

Clark is a three-year Board member of the American Chamber of Commerce (AmCham) Abu Dhabi. He has a Bachelor’s degree from DePauw University, Greencastle, IN and a Master’s Degree in International Business Administration from Alliant University, San Diego, CA.

Nitin Puri

Chief Executive Officer; BPG PR & BPG Possible

Nitin oversees the public relations and digital practices at BPG Group.

A 27-year advertising journey has seen him work in five cities across four countries; India, UAE, Indonesia and Oman. He started his career with the FCB agency in India and then worked with Interface (now Publicis) and Lintas before coming to Dubai in 1993. Nitin moved to Jakarta a decade later and headed Bates Indonesia for four years, followed by a short stint in Muscat. He succumbed to the lure of BPG and Dubai once again in 2008.

Nitin has represented India in Table Tennis and is now an avid, if not particularly skilled, golfer. Nitin is an Economics Graduate from St. Stephen’s College, and did his MBA at the Faculty of Management Studies, Delhi University.

Nick Clements

Chief Executive Officer
BPG Bates


Nick Clements is a highly experienced marketing communication professional with a proven track record in national and international operational management roles for world-leading agencies with high profile clients.

Before heading up BPG Bates, Nick was previously a Global Account Director for Ogilvy & Mather in Dublin driving the launch of Heineken premium LAD brand.  Nick was also the Managing Director / CEO for Atlas Advertising, a WPP subsidiary.  Nick has worked in senior account management roles for JWT, Bates, Lintas and Foote, Cone & Belding across Europe handling brands such as Hilton Hotels, Orange, HSBC, Diageo, Kimberly Clark and Tourism Ireland.

At Lintas Nick helped develop the Pan-European strategy for Hyundai ($30M billing), doubling the market share and receiving greater brand recognition across Europe.  Nick has been part of the Institute of Practitioners in Advertising, Design and Art Directors Association, Institute of Direct Marketing, Marketing Society, Institute of Directors and has received awards from Cannes Lions, D&AD, Creative Circle, IAA, and Campaign.

Satish Mayya

Chief Operating Officer, BPG Maxus

Satish has worked with a number of leading media companies in India and the Middle East. Of his 20 years in the region, Satish has spent most of his tenure with BPG Media where he has played a key role in transforming BPG Media into one of the prominent and leading media buying and planning outfits in the region, leading to the successful strategic alliance with Maxus in 2009 to create BPG Maxus.

Satish has a B.A. in Business Management from Bangalore University and a Master’s Degree in Business Management from Bombay University.

Fiona Quinn

Country Manager, BPG Kuwait

Fiona currently runs BPG Kuwait, BPG Group second largest office outside of Dubai, leading a highly experienced team of marketing communications professionals that deliver seamless integrated solutions for a range of key clients across multiple industries including retail, finance, electronics and leisure. With over 15 years of experience, she has an extensive background in marketing, advertising and public relations.

A Kuwait veteran, having lived in the country for over 35 years, Fiona received her Bachelor’s degree in Business Studies from the University of Westminster, London.

Kevin Hasler

General Manager, BPG PR

Kevin is a highly experienced communications professional with over 20-years experience in journalism and public relations including over 10 years working in the Gulf. He started his career as a newspaper journalist in the UK working for newspapers in England and Wales before moving into public relations. He has worked for some of the world’s leading public relations and communications groups including Bell Pottinger, Burson Marsteller, Mmd/Grayling, Hill & Knowlton and most recently Ketchum with whom he worked in a broad range of international markets including the UK, UAE, Serbia, Slovenia, Hungary, Kuwait, Bahrain, Saudi Arabia and most recently the Sultanate of Oman. A corporate communications specialist, Kevin also delivers media training, crisis communications and PR training. During his PR career he has also acquired extensive experience in the water and waste water business in the UK and the Middle East.

AMIT RAJ

General Manager
BPG Maxus


Before becoming General Manager of BPG Maxus, Amit was a Director at PHD Media in Dubai from for the last 8 years. He also worked as a Media Manager at OMD Media in Dubai and Media Director in Riyadh. Amit got his start with JWT as a Senior Planner in India.  Amit's expertise is in research, road mapping, media campaign ideation and budget and financial management. He has worked on local, regional and international campaigns as senior planner for a multitude of clients across the FMCG and government industries. Amit has a PGDP in Communication (MICA) and Bachelor Commerce from Podar College of Commerce, India. rif graduated with a Master's Degree in International Marketing Management from the University of Leeds, UK.

Arif Ladhabhoy

Director Client Services
BPG Possible


Before handling only digital accounts, Arif previously worked in advertising for over ten years, handling accounts across packaged goods, financial services, real estate, healthcare and destination marketing. Arif worked on some of the world's leading brands and developed a keen sense of classical advertising principles.   At BPG Possible Arif works with all the agency clients, managing and developing digital and social media communications solutions.

Ashraf Al Shakah

Business Director
BPG Cohn & Wolfe


A Jordanian national, Ashraf joined BPG Cohn & Wolfe after managing Polaris Public Relations Jordan for the past 3 years and overseeing the agency's operation in Iraq from its hub in Erbil.   He is a former newspaper journalist on Al Bayan newspaper in the UAE and daily newspapers in Jordan and brings 15 years regional experience to his role.   He previously worked for BPG Cohn & Wolfe in Dubai from 2001-2005 and led ASDA'A Burson Marsteller in Abu Dhabi after managing corporate and investor relations at Aramex for a number of years. While at Aramex he was heavily involved in their "Give Hope to Gaza" campaign.

Fadi Sibai

General Manager
BPG Maxus


Fadi joined BPG Media in 2006 after working in Lebanon for nearly a decade on leading international brands. Before joining BPG Maxus, he had a brief spell with an optical products' firm as Head of Marketing, Middle East markets. Fadi has lectured extensively on Advertising and Media at various universities in Lebanon.   Fadi graduated from the Lebanese University with a distinction in Business Administration.

Hazem El Zayat

Business Director, BPG Possible

As Business Director for BPG Possible, Hazem is a digital native with cross discipline specialization and experience in planning, creating and modifying web-based solutions.    Hazem has devised and set forth corporate and regional online strategies for development and management of regional and global online products as well as regional and global internet marketing campaigns. Led on development, implementation, testing and reporting of strategies for e-mail marketing, search engine optimization, usability, accessibility and e-marketing.   Hazem has over 11 years of digital experience working on major brands across multiple industries including Emirates Airlines, Egypt Tourism, British Council, Daimler Chrysler, Zain Telecom and many others. At Lintas Nick helped develop the Pan-European strategy for Hyundai ($30M billing), doubling the market share and receiving greater brand recognition across Europe.  Nick has been part of the Institute of Practitioners in Advertising, Design and Art Directors Association, Institute of Direct Marketing, Marketing Society, Institute of Directors and has received awards from Cannes Lions, D&AD, Creative Circle, IAA, and Campaign.

Leslie James

Chief Creative Officer

Leslie has over 18 years of experience and proven track record as creative professional in the advertising and communication industry.   He has received numerous advertising awards for creative excellence and has worked the last 5 years as creative team leader on public advocacy projects in Iraq, ME region and Asia (Pakistan).   Leslie has hands-on experience in the development of 350+ televisions commercials as part of various public advocacy communication campaigns, where his ability to translate complex socio-political and psychology driven strategic requirements into result-oriented creative concepts was invaluable.    Before working for BPG Group, Leslie was a Creative Director for Mudra Communications (a DDB Group Company) in New Delhi and a copywriter for Contract Advertising (a JWT Group Company) in New Delhi.  Leslie has a B.A. in English Literature from Delhi University, New Delhi, India.

Richard Nugent

Executive Creative Director,
BPG Possible


Richard has worked for the past 13 years in Advertising & Design with top agencies in UK and UAE. An award winning creative and strategic thinker, Richard has a keen sense of what akes creative work appropriate for a business. Richard moved full-time to digital design in 2010 and now creates campaigns or Emirates NBD, The Address and Emaar to name a few. Richard specializes in strategy development, digital ideation and campaign creative design look and feel.   Richard received a Bachelor (Hons) in Graphic Design from Salford University, UK.

Sanket Jatar

General Manager, BPG | Bates

Sanket's experience extends across the Sub-continent, Oman and UAE, with a short stint in Canada. He has had the advantage of managing communications for a range of businesses across several categories. As General Manager for BPG Bates, Sanket manages half the agency's commercial accounts.  Sanket is also responsible for managing BPG Bates activation department, which manages events, activation, direct marketing, loyalty and CRM. Before joining BPG Bates, Sanket has worked with some leading multi-national agencies such as Lowe & Partners, Fortune Promoseven and ICLP.

Suneesh Menon

General Manager
BPG | Bates


A lawyer by education, Suneesh has over 17 years of experience in Advertising. He has worked with leading agency networks in India, UAE and KSA.   As General Manager for BPG Bates, Suneesh manages half the agency's commercial accounts. He currently heads the Advertising Group that handles leading local and international brands like Omega, Rivoli Group, Deyaar, Nivea and Network International among others.  During his tenure at BPG he has worked across a wide spectrum of categories including Retail, Financial Services, Real Estate, Government, Hospitality, Events and Healthcare.  Suneesh helped start the Design practice at BPG before moving back to Advertising.

OUR HISTORY

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CAREER

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BPG Group places great importance on our ability to attract and retain the best possible talent in the market.  With over 220 marketing communication professionals, specialists and technically skilled staff representing 29 nationalities, BPG is always looking for experienced people to join our organization.

Why work for BPG Group?

  • Competitive compensation package
  • Strong career advancement potential
  • Access to the industry’s most progressive training, tools and technology
  • Rewards & Recognition

If you have the drive, passion, and exemplify our core value of ‘Can Do’, then BPG is interested in hearing from you.  To send us your CV, please apply here.

WhatNext

Engineered by the BPG Group, WhatNext has been one of the region’s leading graduate training programs that began in early 2011. What traditionally would take months to acquire, is fast-tracked into a highly intensive six-week training program

Click to read more

CONTACT US

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Dubai

Bates PanGulf LLC
Level 6 MAF Tower, Deira City Centre
P.O. Box 3294
Dubai, United Arab Emirates
Tel: (+971) 4 2953456
Fax: (+971) 4 2958066
bizdev@batespangulf.com

London

Bell Pottinger Public Advocacy
14 Curzon Street,
London W1J 5HN
UK
Tel: +44 (0) 20 7861 8594
http://www.bppublicadvocacy.com/

 

Jeddah

Jamjoum Commercial Center
Tower 2, 5th Floor, Office # 9
Palestine St. / Al Hamra District
Jeddah, Kingdom of Saudi Arabia
Tel: (+966) 2 664-1111 (ext. 5550, 5551)
Direct Tel/Fax: (+966) 2 663-4546
bizdevjeddah@batespangulf.com

Qatar

Al Fardan Towers, West Bay,
Level 9, Office 950
Doha, Qatar
Tel: +974 4410 1627
Fax: +974 4410 1500
bizdevqatar@batespangulf.com

Baghdad

Al-Mansour, Al-Ameerat street
District 601, St. 9 Villa no. 56
Tel: +9641 5430 843
Cell: +964 781 532 7577
bizdeviraq@batespangulf.com

Erbil

Villa no. 28, The English village compound
Gulan Street
Erbil, Iraq
Cell: +964 750 829 9393
bizdeviraq@batespangulf.com

Muscat

United Media Services LLC
P.O. Box 3305, P C. 112
Ruwi, Sultanate of Oman
Tel: + 968 24700896
Fax: +968 24707939
bizdevmuscat@batespangulf.com
Website: http://www.umsoman.com/

 

Karachi

Interflow Group
Interflow House
12, Tipu Sultan Road
Karachi
Pakistan
Tel: +92-21-4315290-92
http://www.interflow-group.com

 

Abu Dhabi

Obaid Ghanem Building
Office M2 & M3
Muroor. Street. P.O. Box 130241
Abu Dhabi, United Arab Emirates
Tel: (+971) 2 443 8210
Fax: (+971) 2 443 8732
bizdevabudhabi@batespangulf.com

Kuwait

Level 18B, Tijaria Tower
Soor St , Sharq
PO Box 623 Souk Al Dakly
15257 Kuwait
T +965 2296 8371
F +965 2296 8375
bizdevkuwait@batespangulf.com