Project Name: Exhibition Booth Design
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SEHA needed a new booth built for two important exhibitions. Brief was to incorporate ‘past, present, and future’ healthcare in AUH and to make it heavily branded.
BPG proposed using curved arch inspired from SEHA’s logo. The use of logo inspired structural design was done in part to respond to SEHA’s desire that tradeshow participants know without any doubt that they are visiting a SEHA booth.