SEHA
Project Name: Exhibition Booth Design
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Challenge:
SEHA needed a new booth built for two important exhibitions. Brief was to incorporate ‘past, present, and future’ healthcare in AUH and to make it heavily branded.
Solution:
BPG proposed using curved arch inspired from SEHA’s logo. The use of logo inspired structural design was done in part to respond to SEHA’s desire that tradeshow participants know without any doubt that they are visiting a SEHA booth.
Health Authority of Abu Dhabi (HAAD)
Project Name: Swine Flu Phase 2
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Challenge:
After the World Health Organization elevated Swine Flu to Pandemic, HAAD needed a mass media campaign to educate the public.
Solution:
BPG created a campaign based on Swine Flu Explained; What is it, What are the symptoms, If I catch it, How to protect yourself and what to do when traveling.
Abu Dhabi Finance
Project Name: Mortgage Promotion Campaign
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Challenge:
As a relatively new entrant to the mortgage industry, Abu Dhabi Finance needed to establish itself quickly and effectively as a leading home finance company. Additionally, given the current economic conditions, BPG had to be mindful of the economic conditions at the time; property prices were at an all time low and the consumer mindset was confused, scared and weak.
Solution:
We crafted an idea to spread optimism whilst sending out strong corporate messages. Through the ‘What’s stopping you?’ campaign, Abu Dhabi Finance attempted to build confidence in the minds of the consumers. The communication challenged the reader to go ahead, live life and let Abu Dhabi Finance take care of their mortgage needs. Abu Dhabi Finance received more than 1,000 calls within the first three days of the campaign.
