Project Name: Baskin Robins Snowman
Click below to view creative:
The Snowman, a new product to be added to BR offerings. It’s value scoop + kids scoop with no special packaging and no visual connotations of a snowman (except shape)
A campaign was developed that included a distinct characted of the snowman made out of 2 scoops of ice cream targeting all those who are craving for something cold and sweet that will help them beat the summer heat with an unbeatable value.