Baskin Robbins
Project Name: Baskin Robins Snowman
Click below to view creative:
Challenge:
The Snowman, a new product to be added to BR offerings. It’s value scoop + kids scoop with no special packaging and no visual connotations of a snowman (except shape)
Solution:
A campaign was developed that included a distinct characted of the snowman made out of 2 scoops of ice cream targeting all those who are craving for something cold and sweet that will help them beat the summer heat with an unbeatable value.
Cyro Save Arabia
Project Name: Awareness Campaign
Click below to view creative:
Challenge:
Cryo-Save sets the highest quality standards in stem cell storage, as it aims to make an important contribution to fight possible life-threatening diseases in the future. Collecting stem cells is easy and non-invasive. How to get parents to store their child’s stem cells now for possible use later?
Solution:
BPG developed a campaign called ‘Secure the Future’. We created a collateral kit providing all information about stem cell storage and its benefits and branded a Cord Blood Collection Kit that parents could take with them to the hospital when they give birth to their children – since stem cells are collected with the umbilical cord between mother and baby is cut.
SEHA
Project Name: Exhibition Booth Design
Click below to view creative:
Challenge:
SEHA needed a new booth built for two important exhibitions. Brief was to incorporate ‘past, present, and future’ healthcare in AUH and to make it heavily branded.
Solution:
BPG proposed using curved arch inspired from SEHA’s logo. The use of logo inspired structural design was done in part to respond to SEHA’s desire that tradeshow participants know without any doubt that they are visiting a SEHA booth.
Dubai Autism Center
Project Name: Helping Hand
Click below to view creative:
This piece of direct mail demonstrates just how easy it is to reach out to those with autism. The purpose was to heighten awareness and encourage contributions towards this worthwhile cause in a very graphic and simple manner, while still maintaining the importance of this little know syndrome.
