Emirates NBD
Project Name: ENBD Website SEO
Click below to view creative:
Emirates NBD is the single largest banking group in the region, with over 1 million users, and an asset base of over 281 billion as at 31st December 2009.
Challenge:
-Increase reach, search engine visibility and traffic for Personal Banking section of the website.
-Identify target user’s requirement and serve relevant content.
Solution:
We undertook a heavy analysis and optimization exercise based on 3 pillars:
serve better, sell more and save money. Which consisted of:
-Stakeholder interviews
-Environment scan and competitor analysis
-Design wireframes keeping the target audiences in mind
-A very usable and accessible look & feel, serving the right content
Masraf al Rayan
Project Name: Pre-Paid Card
Click below to view creative:
Challenge:
When Masraf Al Rayan decided to launch Pay & Go; the first VISA powered pre-paid card in Qatar, consumer knowledge and understanding of the benefits associated with such a card was negligible. The consumer had to first be educated on the advantages of a prepaid card versus a conventional credit card. Simultaneously, brand awareness of the new Pay & Go card had to be established.
Solution:
As this was a launch campaign, the image of the card had to take centre stage. To highlight the possible uses of the card, simple illustrations were created that immediately communicated these advantages. The success of the launch of the Pay & Go card has now seen the card being extended to special gift cards launched during Eid, as well as cards that can be used by SMEs to pay employee salaries.
Commercial Bank Qatar [CBQ ]
Project Name: Wow Credit Card
Click below to view creative:
Challenge:
Commercial Bank of Qatar was introducing a unique credit card that targeted customers who earned an income in the range of QR1,500 to QR 5,000.
Solution:
Provide a banking product and service that is tailored to suit the customer's needs that is value for money credit card that fully reflects the target customer's lifestyle, aspirations and needs. BPG created the WOW Visa card that was FREE for life and had an introductory offer of a Qatar Airways ticket to any destination of the customer's choice. The card also offered unrivalled benefits and value through a unique package of services and benefits.
Commercial Bank Qatar [CBQ ]
Project Name: Wafapoints Card Launch
Click below to view creative:
Challenge:
Commercial bank wanted to launch a unique loyalty program that is provided ‘free for life’ to all Commercial bank cardholders. Why should customers choose Wafapoints cards over other loyalty program cards?
Solution:
BPG developed a print campaign that depicted how customers can be rewarded with Wafapoints whenever they use their Wafapoints Card at the participating outlets all over Qatar.
Tamweel
Project Name: 48 hours approval
Click below to view creative:
Challenge:
Tamweel introduced a unique service which would provide mortgage approval within 48 hours from the time of submission of all the documents. But sometimes claims like this are lost on consumers, so challenge was to ensure that everyone knows how aggressive a policy this was for the consumers.
Solution:
To change the perception of people, especially one’s that view the process of getting Home Finance as a lengthy process. BPG created a differentiation between Tamweel and its competitors by creating a unique and iconic campaign based on a stopwatch.
Tamweel
Project Name: Abu Dhabi Launch
Click below to view creative:
Challenge:
Tamweel set out in 2004, much later than established players like Amlak and other international banks. Besides, it was always perceived as a Dubai-centric company. Having commenced operations in Abu Dhabi, Tamweel aimed to create an impactful launch to announce its arrival in Abu Dhabi.
Solution:
We crafted a disruptive communication using the ‘carton’ as a visual metaphor. It was extended into an outdoor medium, wherein actual life-size cartons were placed in public areas. The communication created the desired impact. Call centres registered a significant rise in inbound calls and leads. Branch awareness was at >80% in four weeks due to the word-of-mouth effect of the campaign.
Tamweel
Project Name: Pre IPO Campaign
Click below to view creative:
Challenge:
The Dubai domiciled Sharia-compliant home finance company wanted to go public in 2006. How to ensure a successful IPO subscription that would help the company grow in order to meet the growing demand of the market.
Solution:
A pre-IPO campaign in ‘06 to build confidence with prospective investors and raise AED 270 Billion that was oversubscribed by 500 times.
ABN AMRO
Project Name: Smart Traveler
Click below to view creative:
Challenge:
ABN AMRO ws launching a new card targeting travelers.
with many travel cards in market, how to make ABN AMRO's relevant.
Solution:
BPG provided strategic advice and direction on the Smart Traveler, especially with reference to redemption, partner deals and Personal Travel Assistant (PTA); actively sought partners and took part in negotiations (Thai Airlines); coordinated the development of the PTA with the bank and a specialized marketing consultancy to set up PTA; and designed the Smart Traveler website.
ABN AMRO
Project Name: Ladies Card
Click below to view creative:
Challenge:
The bank’s portfolio included the Smart (Visa) credit card with lifestyle benefits and a Smart Traveler card with travel benefits and other cards only offered benefits relevant to men (85% of cardholders are male) or not designed with women’s needs in mind.
Solution:
Launch a credit card specially designed for women: the Al Ameera card. Make Al Ameera relevant and desirable to the modern woman living in the UAE, to make her feel pampered and special by developing a campaign that included feminine and distinct card designs and ads targeting the independent woman, making her feel pampered and special through distinct creative.
Barclays
Project Name: Dubai Tennis Open Championship
Click below to view creative:
Challenge:
Barclays has sponsored the Dubai Open tennis championships since 2008 with the objective to leverage the sponsorship for effective marketing for Barclays products. How effectively link product and corporate claims with the sponsorship?
Solution:
Smart use of tennis-speak with products and the corporate brand and live up to the reputation of their ‘reinvented’ claim, which created salience for Barclays and lead generation ahead of target
Istithmar
Project Name: Corporate
Click below to view creative:
-rez.jpg)
Challenge:
Istithmar is a private equity and alternative investment house headquartered in Dubai. Established in 2003, it is 100% owned by Dubai World. The key challenge was to build credibility for Istithmar as a capable private equity firm with a rigorous process for identifying opportunity and investing in it.
Solution:
In the absence of an established track record, BPG recommended creating a strong identity for the brand based on its investment philosophy. This gave birth to the ‘I’ investment philosophy based on the 3xI formula: Ideas + Inquiry + Integrity = Investment. The ‘I’ investment philosophy was branded and trade-marked. Annual tracking studies have consistently shown the campaign to be effective; earning it “The Campaign of the Year” award by Banker Middle East in 2006.
First Gulf Bank
Project Name: Abu Dhabi Card Launch
Click below to view creative:
Challenge:
Abu Dhabi is a city with a vision that can make anything happen. In recognition of this, First Gulf Bank introduced a product that commemorates Abu Dhabi’s vision and essence delivered through two prestigious Credit Cards branded “Abu Dhabi”
BPG was assigned with the task of launching and effectively promoting this new product, not as just another credit card, but as an instrument that is synonymous with Abu Dhabi’s values. The task was to elegantly represent the essence of the city while communicating how this product will benefit the people of UAE.
Solution:
Together FGB, BPG brainstormed and positioned the card, much like the city itself, as a card that makes ‘wishes come true’. Over 6 million worth of prizes were recommended and offered to subscribers of the card and 525 prizes a year across Platinum and Titanium cards
First Gulf Bank
Project Name: Libya Branch Awareness
Click below to view creative:
Challenge:
First Gulf Bank is an established bank in the UAE. But in Libya, the brand is relatively unknown. Hence the challenge was to successfully launch First Gulf Libyan Bank in Libya.
Solution:
The idea behind this ad was to make people recognize the brand and its values. Hence, the launch communication focused on the message that through offering a wide spectrum of products and services, First Gulf Libyan Bank aims to raise the bar within Libya’s banking sector.
First Gulf Bank
Project Name: Standing Instruction
Click below to view creative:
Challenge:
The First Gulf Bank credit card was the first credit card in UAE to launch the Standing Instructions feature. It was imperative that we creatively educated the consumer on what the feature stood for and what were its major benefits.
Solution:
We added an element of humor in the communication to make it memorable and at the same time enable the consumer to understand what the product really is. We introduced the ‘Post it’ man. Through the help of this ad, the idea we put across was – leave it to First Gulf Bank credit cards to remember and pay your bills.
Ahli Bank of Kuwait (ABK)
Project Name: GULF CUP TV Commercial
Click below to watch video:
To promote Ahli Bank's sponsorship of the Gulf Cup football tournament, we created a TV spot that used a well known sports commentator giving a play-by-play account of the action in an ABK branch.
Ahli Bank of Kuwait (ABK)
Project Name: Banking Services TV Commercial
Click below to watch video:
How could Ahli Bank of Kuwait demonstrate both its breadth of services and renewed focus and energy? BPG Kuwait seamlessly interwove ABK's myriad of corporate and retail banking services into a quick- paced, upbeat TV commercial that infused a sense of energy and movement into the brand's offerings.
Ahli Bank of Kuwait (ABK)
Project Name: 40-Years Anniversary TV Commercial
Click below to watch video:
Ahli Bank of Kuwait marked its 40th year with an integrated communication strategy that highlighted its constant
focus on the customer. The showpiece of the campaign was the TV commercial produced by BPG Kuwait that focused on the theme of inspiration - its role in our lives and its importance to progress - reinforcing the message that ABK's products and services were inspired by the desires of its customers.
Abu Dhabi Finance
Project Name: Mortgage Promotion Campaign
Click below to view creative:
Challenge:
As a relatively new entrant to the mortgage industry, Abu Dhabi Finance needed to establish itself quickly and effectively as a leading home finance company. Additionally, given the current economic conditions, BPG had to be mindful of the economic conditions at the time; property prices were at an all time low and the consumer mindset was confused, scared and weak.
Solution:
We crafted an idea to spread optimism whilst sending out strong corporate messages. Through the ‘What’s stopping you?’ campaign, Abu Dhabi Finance attempted to build confidence in the minds of the consumers. The communication challenged the reader to go ahead, live life and let Abu Dhabi Finance take care of their mortgage needs. Abu Dhabi Finance received more than 1,000 calls within the first three days of the campaign.
