Rivoli
Project Name: Hour Choice
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Challenge:
Hour Choice stocks a large range of value watch brands. The challenge was to inject enough style and fashion into Hour Choice so that customers, particularly those in their late teens, flock to the stores in large numbers
Solution:
The creative response builds fashion into the Hour Choice appeal, whilst keeping the overall look youthful and trendy. Hour Choice is now one of more successful concept stores in the Rivoli stable of home-grown brands.
Jumbo Electronics
Project Name: Jumbo Gold
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Challenge:
Jumbo has been the key sponsor since the inception of Dubai Shopping Festival. And with increased competition in the market every year, the challenge is to stand out from the competition and make Jumbo the preferred destination for electronics shopping.
Solution:
The communication was executed with one main unit to encompass the DSF aspects of shopping, gold and air tickets. The main unit was therefore the DSF bag, a classic DSF icon, made of electronics to bring in the Jumbo connection, and finished in gold to highlight the winning.
Jumbo Electronics
Project Name: Building a retail brand
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Challenge:
Jumbo has a multi-brand portfolio, and the advertising largely follows the guidelines set by the brand owners. One consequence of this over time was that the ‘Jumbo’ brand was losing visibility to the portfolio brands
Solution:
Make a brand out of a chain of shops. Create a unique design language and identity that builds visibility for Jumbo
Rivoli
Project Name: Brand ID
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Challenge:
Rivoli represents some of the strongest lifestyle and luxury brands in the world. Strong retails brands have a very distinctive presence and design language. This resulted in very few customers knowing the connection between Rovoli and the brands it represented - a decided disadvantage with a trade sale on the horizon
Solution:
Created an ‘R’ mnemonic which will become the common unifying device across all Rivoli entities. This branding was applied across nearly 150 items – from shop fronts to stationery suites and from bill books to customer feedback forms to build a stronger association with Rivoli.
